Dianne Kennedy's Blog

i M looking out my front door and see only cold and snow!

But tonight I will be headed for sunny Naples FL to the IDEAlliance/GAA Spectrum Conference.  The Spectrum Conference has a long tradition of bringing together publishers, agencies and technology providers to address challenges of print production workflows.  This year the scope of the conference has broadened as workflows must now become eMedia workflows.  Delivering content and ad materials to the iPad and Web have become as important is delivering content to print.

In 2010, Premedia Spectrum 2.0 brought together two leading industry conferences into one comprehensive event, joining the GAA Premedia Conference and IDEAlliance Spectrum. Responding to changing technologies and market demands, Premedia Spectrum offered GAA and IDEAlliance members an expanded resource for news, knowledge and networking opportunities to adequately address the convergence of cross-media workflows, and to take full advantage of new business opportunities and evolving brand and customer needs. Premedia Spectrum 2.1 will bring new energy to the business challenges of premedia in a cross-media and multi-channel world; Premedia Spectrum 2.1 will showcase industry visionaries who will share their insights on new and important breakthroughs to adapt to and thrive with digital premedia.

Sponsors for this year's conference include:

Adobe Systems

Brown Printing Company

CGS Publishing

Dalim Software/Blanchard Systems

Fujifilm

HCL America

Just Normlicht

OpenText/Nstein

ProImage America

Quad Graphics

RR Donnelley

Trend Offset Printing

Woodwing/Aysling Digital Media Solutions

Xerox

I will be tweeting about the conference at www.twitter.com/diannekennedy and reporting on the conference in the IDEAlliance1 Blog.  Stay tuned!

Dianne Kennedy