The Next Great Publishing Show??
Posted On Wednesday, March 16, 2011 at at 3:20 PM by Dianne Kennedyi M getting ready to pack for the first Publishing Xchange Conference. Not since the Seybold Conferences of old has there been a great publishing show. Will this be the one?
Publishing Xchange was the brainstorm of my pal, David Zwang. David and I have been friends and associates for many years. It was always his dream to chair a major publishing event. Then along came the Questex Media Group and the dream became a reality!
The first ever Publishing Xchange Conference will be held at the Walter E. Washington Convention Center in Washington DC. This event is co-located with the Questex OnDemand Conference and Expo March 22-24th. The focus of Publishing Xchange will be “Cross-Media Publishing and Marketing.” According to Zwang, “Cross-Media Publishing is no longer an option afforded the ultra-creative. Today it’s quickly becoming the standard requirement in every vertical market of publishing. The advent of eMedia channels (such as searchable web, tablet, mobile, social media, email, etc.) supplements the demands once dominated by commercial printing. Regardless of whether it is publishing for profit (as in magazines and newspapers) or as a function of marketing and sales support, the need for pinpointed and timely messaging has become mission critical.”
IDEAlliance is a Strategic Partner for this event and we are presenting a track focused on eMedia Publishing. Content of this track comes from our popular eMedia Professional Training Program and includes "Introduction to eMedia Publishing" by John Parsons, Byte Media, "XML Workflows that Work," by Eric Freese, Aptara, "Disruptive Influences of Workflows and Organizations" by David Zwang and "Standards for Cross-Media Publishing" delivered by yours truly! I will be reporting from Washington next week. So stay tuned!
Dianne Kennedy
